Privacy policy

Last updated: September 26, 2026 You can reach us about anything in this policy at contact@pup-vital.com. What we collect When you visit the site. Your device and browser type, your operating system, the pages you look at, the site or advert you came from, your approximate location derived from your IP address, and identifiers stored in cookies. When you order. Your name, billing and shipping address, email address, phone number if you give it, and your order details. Your payment card number is never seen or stored by us: it goes directly to our payment provider. When you contact us. Whatever you write in your email, and your email address. When you sign up for emails. Your email address, and whether you opened or clicked. We do not collect information about your dog beyond what you choose to tell us, and we do not collect health data about you. What we do with it, and on what basis Purpose Legal basis Fulfil your order, take payment, ship it, handle refunds Performance of a contract Answer your emails Performance of a contract / legitimate interest Prevent fraud and abuse Legitimate interest Keep accounting and tax records Legal obligation Send marketing emails Consent, which you can withdraw at any time Advertising, analytics and measurement Legitimate interest (you can opt out at any time, see below) Improve the site and our products Legitimate interest Who we share it with Shopify, the platform this store runs on. Our payment providers, to take and refund payments. Our shipping and fulfilment partners, to get the parcel to you. Our email provider, to send order and marketing emails. Our advertising and analytics providers, as described below. Authorities, where we're legally required to, or to protect our rights. A current list of the named providers in each category is available on request, by email. We do not sell your personal information for money, and we do not share it with anyone outside those categories. Sharing data with advertising partners may count as a “sale” or “sharing” under some US state laws. You can opt out of it at any time, as described below. Advertising and tracking We advertise online. To measure whether those adverts work, we use advertising and analytics tools that set cookies and send those providers information about what you do on our site, including pages viewed and purchases made. You can opt out at any time on our Your Privacy Choices page, linked in the footer of every page. If your browser sends a Global Privacy Control signal, we treat it as an opt-out automatically. You can also turn off interest-based ads in your ad settings with the platform concerned, opt out industry-wide at optout.aboutads.info and youronlinechoices.eu, or block cookies in your browser settings. International transfers Your data may be processed outside the country where you live, including in the United States and the European Union, by the providers listed above. Where data leaves the EEA, transfers rely on the European Commission's Standard Contractual Clauses or on an adequacy decision. How long we keep it Order records: 10 years, because accounting and tax law requires it. Customer support emails: 3 years after the last exchange. Marketing consent and email history: until you unsubscribe, then 3 years as proof of consent. Analytics and advertising identifiers: 13 months. Your rights If you are in the EU/EEA or the UK, you have the right to access your data, correct it, delete it, restrict or object to its processing, receive it in a portable format, and withdraw consent at any time. You also have the right to lodge a complaint with your supervisory authority (in France, the CNIL: cnil.fr). If you are in California, you have the right to know what we collect and why, to delete it, to correct it, to opt out of any sale or sharing for cross-context behavioural advertising (on our Your Privacy Choices page), and to be free from discrimination for exercising those rights. If you are elsewhere in the United States, several states grant comparable rights. We apply them to everyone who asks, wherever you live. It's simpler, and it's fairer. To exercise any of this, email contact@pup-vital.com. We reply within 30 days, and we may ask you to confirm your identity first. Not to obstruct you, but so we don't hand your data to someone else. Marketing emails We only email you marketing if you asked us to. Every email has an unsubscribe link that works immediately, and we never make you log in to use it. Order confirmations, shipping notices and refund confirmations are not marketing. You get those because you bought something, and they don't stop when you unsubscribe. Children This site is not directed at children, and we do not knowingly collect data from anyone under 16. If you believe a child has given us information, email us and we'll delete it. Changes We may update this policy. The date at the top tells you when we last did. If a change is significant, we'll say so by email or on the site. Contact PupVital Email: contact@pup-vital.com